Innovation often starts with a simple question: “What if?” For Mark and Kenzo Singer, that question led to the creation of EyeWris—a first-of-its-kind wrist-wearable reading glasses company. After a game-changing appearance on Shark Tank Season 14, EyeWris quickly captured consumer interest, resulting in a company valuation of over $1 million as of 2024. But what exactly makes EyeWris a standout product—and what fueled its rapid success?
Here’s a deep dive into the journey, innovation, and valuation behind EyeWris.
What Is EyeWris?
EyeWris is a revolutionary brand of reading glasses that conveniently fold into a wristband, ensuring you always have them on hand—literally. Made with a memory metal bridge and flexible arms, these glasses wrap comfortably around the wrist when not in use and unfold into stylish, functional eyewear when needed.
The product is designed to solve a common everyday problem: misplacing reading glasses. With EyeWris, users don’t have to worry about leaving their glasses at home or fishing through bags and pockets. They’re right there on the wrist, ready to wear.
Who Are the Founders of EyeWris?
EyeWris was founded by father-son duo Mark Singer and Kenzo Singer. Their collaboration is a blend of innovation and craftsmanship.
- Mark Singer is a renowned architect and designer with decades of experience creating functional products that emphasize both form and utility.
- Kenzo Singer, his son, brings a younger entrepreneurial spirit and business acumen to the brand. Together, they turned a clever idea into a patented, sellable product that solves a widespread issue with elegance and convenience.
Their combined talents make them a dynamic team and one of Shark Tank’s most memorable pitch duos.
EyeWris on Shark Tank: All 5 Sharks Bite
EyeWris appeared on Season 14 of Shark Tank, and their pitch was nothing short of a showstopper.
The Offer:
- Requested Deal: $125,000 for 20% equity
- Final Agreement: All five Sharks—Mark Cuban, Lori Greiner, Kevin O’Leary, Daymond John, and Barbara Corcoran—teamed up to offer $125,000 for 25% equity
It’s rare for all five Sharks to unite behind a single product, which speaks volumes about EyeWris’s market potential. The Sharks praised the glasses for their unique design, problem-solving approach, and stylish appeal.
What Happened After Shark Tank?
Following the episode’s airing, EyeWris experienced a massive surge in traffic and orders. Their initial inventory sold out quickly, leading to backorders and media buzz.
The exposure not only validated the product’s appeal but also provided the company with enough capital and momentum to scale operations. As of early 2024, the company has:
- Expanded its product line with more color and size options
- Gained national and international interest
- Secured retail partnerships and enhanced e-commerce infrastructure
- Built a loyal customer base, particularly among readers aged 40+
EyeWris Net Worth & Valuation in 2024
Thanks to the Shark Tank deal, increased visibility, and high-volume sales, EyeWris is now valued at over $1 million.
While the exact revenue numbers are private, it’s clear the company has successfully transitioned from a startup with a clever concept into a profitable business with major retail and D2C potential.
Valuation drivers include:
- A patented product in a high-demand niche
- A strong branding angle tied to functionality and fashion
- Continued media attention and organic endorsements from high-profile investors
Product Features and Market Impact
EyeWris isn’t just a gimmick. It’s a well-engineered product with practical benefits:
- Memory metal bridge allows folding without damage
- Comfortable wristband doubles as a fashion accessory
- High-quality lenses provide clear magnification
- Durable build withstands daily use
It appeals to a massive demographic of readers aged 40 and up—many of whom often misplace or forget their reading glasses.
This focus on convenience, design, and user need has helped EyeWris carve out its own market segment in the competitive eyewear industry.
The Future of EyeWris
With a solid product, seasoned backers, and public enthusiasm, EyeWris is positioned for continued growth. The company has plans to:
- Launch new SKUs including tinted lenses and prescription-ready options
- Explore global distribution in Europe and Asia
- Expand its branding through content marketing and influencer collaborations
- Focus on subscription models for accessories and lens upgrades
The success of EyeWris shows how solving a small but relatable problem—like losing your glasses—can evolve into a million-dollar business with the right pitch, team, and timing.
Final Thoughts
EyeWris is a true Shark Tank success story—one built on innovation, utility, and style. From its father-son founding team to its unique foldable design, the company has struck a chord with users and investors alike. Its $1 million valuation is just the beginning as it continues to expand its product line and market presence.
With five Sharks on board and a community of enthusiastic users, EyeWris is redefining the future of functional fashion in eyewear. As the demand for convenience and smart design continues to rise, EyeWris is well-positioned to lead the wearable eyewear revolution.